Foodies
New Product Development
Q What was the brief?
A Foodies is a new kids range by Biona Organics. Our brief was to develop a design that could work for a range of pastas, breadsticks and rice cakes, aimed at children of 8 years old and under but equally appealing to their parents who would ultimately purchse the items.
Q Explain the process.
A We spent time extensively researching competitor brands and this allowed us to decide which designs we felt were challenger enough to stand out from the crowd, whilst at the same time remaining accessible and true to Biona's existing values. As Biona is a reputable brand, we kept the logo but played with child-like hand drawn type to create an individual logo that would capture the attention of parents and children alike.
