Biona

Q What was this project about?
A The redesign of the popular Biona nut butter range. Since the brand's major redesign in 2018, Biona has been using the script font on all of its nut butter packaging and the company were concerned with its llegibility. Bion'as marketing department approached us with a brief to develop a fresh new look to the packaging.

Q What was the brief?
A There we 4 main areas of concern; Firstly, the 'organic' byline, being of high importance, was too small to idenitfy on busy shop shelves. Secondly, the script titles could not easily be read at a distance and thirdly, the illustrations were too ambiguous. Lastly, the Biona logo, being round, took up a large chunk of the label.
Therefore, we worked to incorporate solutions to these problems with several rounds of ideas, finalising on a design that used a clearer font, coloured text and distincitve illustrations.