Biona Organic

Q Explain your work for Biona.
A Biona is part of the Windmill Group - The UK's largest independent organic food company. As a contractor, I support the in-house design team on a variety of tasks. This includes brand redesign work, the highly successful packaging re-design and new product designs, as well as day to day marketing, ecommerce and sales requirements (advertisments, leaflets, brochures, web banners, POS, exhibitions).

Q What is your favourite project that you have worked on for Biona?
A The kids range packaging design project. I was given free reign to be as flamboyant with ideas as I wished, which stretched my skills set and the results show a dynamic approach to engaging children age 10 and under. Such a fantastic project.
Also, I am extremely proud of the redesign of the jarred fruit pureés. The illustrations are colourful and quirky and the layouts are enticing. As bestsellers, the designs have proved popular with customers too!