Mint Velvet Online
ECOMMERCE
Q: Mint Velvet has a strong image. How did you realise this in the design?
A: Mint Velvet's fundamentals lie in stylish, relaxed clothing. So when asked to redesign the website, I created palettes and fonts that mix and match to create easy to navigate shapes and textures, complementing the brand.
Q: The site appears to be built on a square grid. How did this concept evolve?
A: As part of the brand's development the site was given a contemporary update. I wire-framed a square grid with interchangeable graphic elements, campaign imagery and text in four different sizes, that could be regularly updated and switched according to content.
Q: What other work have you been involved in with MV?
A: I've been involved in all aspects of the business. Projects include Look books, brochures, in store POS, windows, email marketing, poster and advertising campaigns, social and more.
