Penelope Chilvers

Q: How did you start working with Penelope Chilvers?
A: I was hired by Penelope to develop some typographic style sheets and look at the redesign of their regular newsletters and website. Working closely with marketing consultant Anna Porter Wright, we designed a series of ultra stylish newsletter templates ready for their in-house design team to carry through. Selecting a modern sans serif font and primary colour palette (linking to Penelope's shoe designs) the result was a more sophisticated visual overall brand for the new season, suiting the company's ethos perfectly.