Mint Velvet Lookbooks
PRINT CATALOGUES AND LOOKBOOKS
Multiple campaign lookbooks for Mint Velvet. Campaign lookbooks are distributed to the press to mark the beginning of each season.
Q: Tell us about your involvement with the look books
A: I was responisible for the entire creative process of these lookbooks - including the design, design, typography and some retouching.
Q: How do you start the project?
We always researched internally and externally, considering trend and company direction.. Once a flatplan is finalised we worked on the design. As with most brands, we work closely within the brand guidelines but then have freedom to make each look book unique.
Q: Result?
A: Simple but interesting and engaging mini catalogues that engage with the all important journalists and PRs!
